RECRUITING
by Richard A. Krueger
Systematic Notification Procedure
- Set meeting times for group interviews
- Contact potential participants by phone or in person
- Send a written personalized invitation
- Phone (or contact) each person the day before the focus group
Incentives for Participation
Money
Food
Gifts
Positive, upbeat invitation
Opportunity to share opinions
Enjoyable, convenient and easy to find meeting location
Involvement in an important research project
Build on existing community, social or personal relationship
Selection Strategies
List
Piggyback
On location
Nominations
Snowball samples
Random telephone screening
Screening and selection services
Ads in newspapers and bulletin boards
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