Recognize the need to frame advertising analysis within the larger context of understanding advertising within a consumer culture.
Formulate a rationale for helping students learn to critically analyze ads.
Apply and know how to teach semiotic, rhetorical, critical discourse analysis, and feminist methods to ads.
Define ways in which ads can function as propaganda or is used in politics.
Analyze uses of advertising on the Web or school contexts.
Create your own ads, including the uses of parody or spoofs of ads.
Develop teaching methods for teaching critical analysis of ads.