CI5472 Teaching Film, Television, and Media

 Module 6: Studying Advertising

Module 6

References

Beach, R., & Freedman, K. (1992). Responding as a cultural act. In J. Many and C. Cox (Eds.), Reader stance and literary understanding. Norwood, NJ: Ablex.

Cook, G. (2001). The discourse of advertising. New York: Routledge.

Ewen, S. (1999). All consuming images: The politics of style in contemporary culture. New York: Basic Books.

Ewen, S. (2001). Captains of consciousness: Advertising and the social roots of the consumer culture. New York: Basic Books.

Fuller, L. (1997). We can’t duck the issue: Imbedded advertising in the motion pictures. In K. Firth (Ed.), Undressing the ad: Reading culture in advertising (pp. 109–130). New York: Peter Lang.

Garfield, C., Chung, P., & Rathouz, P. (2003). Alcohol advertising in magazines and adolescent readership. JAMA. 289:2424-2429.

Gitlin, T. (2001). Media unlimited: How the torrent of images and sounds overwhelms our lives. New York: Metropolitan Books.

Goffman, I. (1988). Gender advertisements. New York: HarperCollins.

Goldman, R. (1992). Reading ads socially. New York: Routledge.

Klein, N. (2000). No logo: Taking aim at the brand bullies. New York: Picador.

Lankshear, C., & Knobel, M. (2002). Do we have your attention? New literacies, digital technologies, and the education of adolescents. In D. Alvermann (Ed.), Adolescents and literacies in a digital world (pp. 19–39). New York: Peter Lang.

Miller, D. (1997). Consumption and its consequences. In H. Mackay (Ed.), Consumption and everday life (pp. 13–64). Thousand Oaks, CA: Sage.

Miller, M. (1990). Seeing through movies. New York: Pantheon.

Myers, G. (1999). Ad worlds: Brands, media, audiences. New York: Oxford University Press.

Quart, A. (2003). Branded: The buying and selling of teenagers. New York: Basic Books.

Straub, D., Hills, N., Thompson, P., Moscicki, A., (2003). Effects of pro- and anti-tobacco advertising on nonsmoking adolescents' intentions to smoke. Journal of Adolescent Health, 32(1), 36-43

A Broader Definition of Advertising Instruction

Advertising Drives Content

Why Study Ads?

Application of Semiotic Analysis to Ads

Rhetorical/Audience Analysis of Ads

Critical Discourse Analysis of Ads

Advertising as Propaganda: Public Relations Ads

Advertising and Idealized Gender Images

Advertising and Alcohol/Tobacco

Advertising and the Pharmaceutical Industry

Advertising on the Web

Marketing in Schools

Political Advertising

Product Placements

Creating or Parodying Ads

Final Task

References

Teaching Activities


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