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There are also obvious differences in the nature and quality
of news across different media: television, radio, print, and Web-based
news. Television news emphasizes the visual, headline nature of
events, which radio news, such as that available on National
Public Radio can provide without having to be concerned
about visual presentation. However, there is considerable variation
in the nature of television news. Contrast the headline versions
of the 24-hour cable-news broadcasts/Web pages of CNN, Fox,
or MSNBC with
the news as presented on the PBS
Newshour in terms of differences in the depth
of coverage and analysis. |
Local television stations have made increasing use of their own
sites.
WCCO: Channel 4
KSTP: Channel 5
KARE: Channel 11
|
In a study of the news content on local TV station (Pitts, 2003)
found that these the web sites provides less information than do
the on-air stories. Only 36.5% of sites used video. Links to different
resources that would add to on-air news information were found on
43% of sampled sites.
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Audience participation of television news. Students
could also, using the methods described in Module 7 on media ethnography,
analyze viewers’ responses to television news. They could
examine the nature of their understanding or recall of the news
content, as well as the critical stances they adopted in responding
to the news. For example, in a study
by Rod Doyle,
he examined five viewers, ages 19 and 20, with similar levels of
general knowledge, to recall stories from a news broadcast. They
watched a broadcast of BBC1’s News at Ten, which
lasted approximately 25 minutes. The news items that appeared on
the program were as follows: |
00:42 > 06:25 minutes |
Palestinian suicide bomber in Israel |
06:25 > 08:49 minutes |
Suicide attack on bus in Karachi |
08:49 > 12:40 minutes |
Stephen Byers debate |
12:40 > 16:06 minutes |
Arsenal new Premiership Champions |
16:06 > 18:49 minutes |
N.U.T. want to cut working week to 35 hrs |
18:49 > 19:05 minutes |
Helicopter rescue in North Sea |
19:05 > 19:24 minutes |
18-yr-old woman charged with kidnap |
19:24 > 19:38 minutes |
Netherlands nurse charged with murder |
19:38 > 21:59 minutes |
Economy debate |
21:59 > 22:14 minutes |
Queen continues Jubilee tour of Britain |
22:14 > 24:47 minutes |
Classical musicrow |
Each of the stories that were recalled by each of the five:
|
RB Recalled: Israel / Karachi / Queen / Arsenal RB Missed:
Byers / N.U.T. / North Sea / Kidnap / Nurse / Economy / Classical
MM Recalled: Israel / Nurse / Queen / Kidnap / Byers / Economy
MM Missed: Karachi / Arsenal / N.U.T. / North Sea / Classical
RC Recalled: Israel / Byers / Nurse / Arsenal / Kidnap
RC Missed: Karachi / N.U.T. / North Sea / Economy / Queen / Classical
SR Recalled: Israel / Arsenal / Byers
SR Missed: Karachi / N.U.T / North Sea / Kidnap / Nurse / Economy / Queen / Classical
LB Recalled: Israel / Karachi / Arsenal / N.U.T. / Byers / North
Sea / Kidnap / Nurse / Economy / Classical LB Missed: Queen
|
When asked to retell one of the stories on teachers’ working
hours, the viewers varied in terms applying their own knowledge
and opinions related to own interest and previous experience, particularly
on the topic of education. They were also more likely to recall
items that were interest to them, as well as the first lead-in items.
|
At the same time, it is often assumed the audiences are viewing
of local television news to gain information. However, an alternative,
more anthropological perspective suggests that audiences may also
be using the viewing of news are part of a larger community ritual,
in which the news has replaced the “town-crier” who’s
job in the traditional community was do provide reassurance that
“all is well.” Much of local news functions to celebrate
local community events — anchors serve as MC’s and hosts
for various civic causes and fund drives. All of this creates synthetic
sense of “community,” with which viewers identify as
members. Viewers then engage in a ritual-like viewing habit of participating
in this synthetic community celebration at the end of the day. Because
the news attempts to emphasize positive elements of the community,
it may therefore avoid stories that serve to challenge or critiquing
community beliefs and attitudes. |
For further reading on viewer processing of television news information:
|
Graber, D. A. (2001). Processing politics: Learning from television
in the Internet age. Chicago: University of Chicago Press. |