[9.2d.12] This study reported that the average weekly uses (1) 16.7 hours online (excluding email), (2) 13.6 hours watching TV, (3) 12 hours listening to the radio, (4) 7.7 hours talking on the phone, (5) Six hours reading books and magazines (personal, not scholastic).
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[9.2d.16] In a study conducted for the Associated Press Managing Editors, the Pew Center for Civic Journalism, and the National Conference of Editorial Writers, by the Campaign Study Group, “Journalism Interactive: New Attitudes, Tools and Techniques Change Journalism’s Landscape,” editors report an increased demand for “interactivity” with readers, a finding consistent with the notion of audiences’ increasing participation as active agents in the “mediascape” described in Chapter 1. |