Chapter 8: Studying Advertising
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[8.1] Studying Advertising
[8.2] A Broader Definition of Advertising Instruction
[8.3] Advertising Drives Content
[8.4] Socialization of Children as Consumers
[8.5] Application of Semiotic Analysis to Ads
[8.6] Analysis of Techniques of Persuasion in Ads
[8.7] Critical Discourse Analysis of Ads
[8.8] Advertising as Propaganda: Public Relations Ads
[8.9] Advertising and Idealized Gender Images
[8.10] Advertising and Alcohol/Tobacco
[8.11] Advertising and the Pharmaceutical Industry
[8.12] Advertising on the Web
[8.13] Marketing in Schools
[8.14] Political Advertising
[8.15] Ethical Issues with Advertising: Product Placements
[8.16] Creating or Parodying Ads
[8.17] References
[8.18] Teaching Activities
Powerpoints
Chapter 8