Teachingmedialiteracy.com: A Web-Linked Guide to Resources and Activities

Chapter 8: Studying Advertising

[8.1] Studying Advertising

[8.2] A Broader Definition of Advertising Instruction

[8.3] Advertising Drives Content

[8.4] Socialization of Children as Consumers

[8.5] Application of Semiotic Analysis to Ads

[8.6] Analysis of Techniques of Persuasion in Ads

[8.7] Critical Discourse Analysis of Ads

[8.8] Advertising as Propaganda: Public Relations Ads

[8.9] Advertising and Idealized Gender Images

[8.10] Advertising and Alcohol/Tobacco

[8.11] Advertising and the Pharmaceutical Industry

[8.12] Advertising on the Web

[8.13] Marketing in Schools

[8.14] Political Advertising

[8.15] Ethical Issues with Advertising: Product Placements

[8.16] Creating or Parodying Ads

[8.17] References

[8.18] Teaching Activities

Powerpoints

Chapter 8

[8.9] Advertising and Idealized Gender Images

[8.9.1] The video What a Girl Wants documents the ways in which advertising using celebrity females such as Britney Spears, Christina Aguilera, Mandy Moore, and Jessica Simpson to promote these idealized images of femininity for females to emulate.

[8.9.2, 8.9.3] Jean Kilbourne, a leading critic of these ads, in her videos Killing Us Softly3 and Slim Hopes makes the following points in the teacher's guide accompanying the Killing Us Softly3 video:

[8.9.4]

Webquests for females in media:

[8.9.5] Webquest: Images of Girls and Women
as Portrayed in the Media

[8.9.6]
[8.9.7] Webquest: Dying to be Thin

[8.9.8]

[8.9.9] Media Education Foundation video: Advertising and Male Violence

[8.9.10, 8.9.11] Media Education Foundation video: Tough Guise Violence, Media & the Crisis in Masculinityand Study Guide

[8.9.12]

[8.9.13] Media Awareness Network: Sports Personalities in Ads

[8.9.14] Media Education Foundation video: Wrestling with Manhood Boys, Bullying & Battering

Resources about gender images in the media:

[8.9.15] Media Scope: Body Image and Advertising
[8.9.17] Males in Ads (lots of useful examples)
[8.9.17] Males as Objects (lots of useful examples of objectification of males)
[8.9.18] Webquest: Ann Jones: Advertising and Image
[8.9.19] Webquest: How Do I Look?

[8.9.20] Analysis of teen magazines

[8.9.21] The Commercial Closet: critiques of ads from a GLBT perspective

 

For further reading: males and advertising

Boyreau, J. (2004). The Male Mystique: Men's Magazine Ads of the 1960s and '70s. New York: Chronicle.

Parkin, K. J. (2006).  Food Is Love: Advertising And Gender Roles in Modern America. Philadelphia: University of Pennsylvania Press


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