Teachingmedialiteracy.com: A Web-Linked Guide to Resources and Activities

Chapter 8: Studying Advertising

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[8.1] Studying Advertising

[8.2] A Broader Definition of Advertising Instruction

[8.3] Advertising Drives Content

[8.4] Socialization of Children as Consumers

[8.5] Application of Semiotic Analysis to Ads

[8.6] Analysis of Techniques of Persuasion in Ads

[8.7] Critical Discourse Analysis of Ads

[8.8] Advertising as Propaganda: Public Relations Ads

[8.9] Advertising and Idealized Gender Images

[8.10] Advertising and Alcohol/Tobacco

[8.11] Advertising and the Pharmaceutical Industry

[8.12] Advertising on the Web

[8.13] Marketing in Schools

[8.14] Political Advertising

[8.15] Ethical Issues with Advertising: Product Placements

[8.16] Creating or Parodying Ads

[8.17] References

[8.18] Teaching Activities

Powerpoints

Chapter 8

[8.8] Advertising as Propaganda:
Public Relations Ads

[8.8.1] Critical analysis of propaganda

[8.8.2] webquest: propaganda techniques

[8.8.3] A WebQuest for Truth [propaganda analysis]

[8.8.4] To create your own ad analysis, ask students to go to adflip.com for ads and analyze the different components listed above. For examples of ad analysis, see the following sites:

[8.8.5] Dan Chandler ad analysis

[8.8.6] The Big Lie: The Truth about Advertising [lots of other components]

Ad Analyses:

[8.8.7] Advertising Links
[8.8.8] Analyzing Advertising
[8.8.9] Ad Dissection 101

[8.8.10] Webquest: elements of advertising

 

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