[8.4.1] In an article on the impact of advertising on children, Miriam H. Zoll of American News Service notes that children, regardless of their background, share a strong desire for material goods:

[8.4.1a] The Branding of America

[8.4.2] Based on research that indicated that children under age eight are not capable of critically responding to advertising and therefore tend to accept their messages, the American Psychological Association recommended that restrictions be placed on advertising geared for children, particularly in terms of fast-food marketing.

[8.4.3] The London Telegraph reported that British children view 20, 000 commercials a year. Leonard, T. (2004, 01/05). Children bombarded with junk food adverts.

[8.4.4]

Other children and advertising resources:

[8.4.5]
[8.4.6]
[8.4.7] Advertising and consumptionChildren and advertising

[8.4.8] For a book for children ages eight and up:
Graydon, S. (2003). Made you look: How advertising works and why you should know. New York: Annick Press.

[8.4.9]  National Advertising Review Council White Paper: Guidance for Food Advertising Self-Regulation

[8.4.10] Salon.com: Advertising and Media

[8.4.11] Media Education Foundation: The Overspent American: Why We Want What We Don't Need

For further reading on children and advertising:

Acuff, D., & Reiher, R.  (2005). Kidnapped: How irresponsible marketers are stealing the minds of your children.  New York: Kaplan Business.

Blumenthal, H. J.  (2006).  Branded for Life: How Americans are brainwashed by the brands we love.  Cincinnati, OH: Emmis Books.

Fox, R. R. (2000). Harvesting minds: How TV commercials control kids. New York: Praeger.

Gunter, B., Oates, C., & Blades, M. (2005).  Advertising to children on TV: Content, impact and regulation.   Mahwah, NJ: Erlbaum.

Linn, S.  (2005).  Consuming kids: Protecting our children from the onslaught of marketing & advertising.  New York: Anchor.

Macklin, M., & Carlson, L. (Eds.) (1996). Advertising to children: Concepts and controversies. Thousand Oaks, CA: Sage.

Unnikrishnan, N., & Bajpai, S. (1996). The impact of television advertising on children. Thousand Oaks, CA: Sage.

For a textbook/workbook with seven units and 45 activities for grades 6-12:

Paxson, P. (2002). Media literacy: Thinking critically about advertising. Lincoln, NE: Center for Media Literacy.