CI5472 Teaching Film, Television, and Media

[8.3.1] However, Gloria Goodale and M.S. Mason, in their articles in The Christian Science Monitor, “Youth powers TV, but is that smart business?” challenge this orientation of marketing for the 18-49 year old market.

[8.3.1a] Analyzing Sports Marketing

[8.3.1b] Bakari Chavanu Seventeen, Self-Image, And Stereotypes: Rethinking Schools: analyzing Seventeen magazine

[8.3.1.c] Chip Walker, Energy BBDO: GenWorld Teen Study: Current teens, described as “Creatives,” are less interested in external appearances and brands and more interested in supporting causes.

[8.3.1d] Deanna Zammit, Brandweek, Brands, Not Marketers, Define Teens: Teens are more interested in using brands to define their own identities so that they need to be able to discover the brands themselves as opposed to being told the meanings of brands.

[8.3.1e]

[8.3.1f]

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Teachingmedialiteracy.com: A Web-Linked Guide to Resources and Activities

The views and opinions expressed in this page are strictly those of the page author.The contents of this page have not been reviewed or approved by the University of Minnesota.

The views and opinions expressed in this page are strictly those of the page author.
The contents of this page have not been reviewed or approved by the University of Minnesota.