[8.2.1] In studying advertising, students are focusing on more than simply studying television or magazine ads. They are also studying all aspects of marketing, merchandizing, promotion, sponsorship, and branding associated with being members of a consumer culture in which all aspects of experience are commoditized. Moreover, they are examining larger issues of consumption associated with environmental impact as well as construction of values and identities in a consumer society — the subject of Sut Jhally's Advertising and the End of the World.

[8.2.2] Media Awareness Network: Wasting Away: Natural Resources and the Environment

[8.2.3] Media Awareness Network: The Resource Racket: A Global Perspective on Resources and Consumption

[8.2.4] Webquest: Renewable Energy Resources

[8.2.5] Center for Science in the Public Interest. (1997). Living in a Material World -- Lessons on Commercialism, Consumption and Environment. Curriculum materials on consumerism and advertising. Lincoln, NE: Center for Media Literacy.

History of advertising links:

[8.2.6] The Advertising Century
[8.2.7] Harper’s Weekly: 19th Century Advertising
[8.2.8] The Ad*Access Project: 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955
[8.2.9] National Museum of American History: advertising archives
[8.2.10] The Eisner Museum of Advertising & Design
[8.2.11] Advertising Age: top 100 ad campaigns

For examples of early ads:

[8.2.12] http://www.admuseum.org/ads/resources
[8.2.13] Advertising & Material Culture History

[8.2.14] Video: (1998): Talk Box: Advertising: The Art of Persuasion, Center for Media Literacy

[8.2.15] Video: (2001-2003). HBO: Buy Me That! Complete Set—The Kid's Survival Guide to TV Advertising, Center for Media Literacy (3 part video series).

[8.2.17] Anderson, N., & Pungente, J. (2000). Between the lines: Interactive projects for multimedia production. Lincoln, NE: Center for Media Literacy. (an online learning package that engages students in production of their own ads, as well as analysis and production of film techniques).

[8.2.30] Marquette University: lots of advertising links

[8.2.31] Clio Awards  

[8.2.32] Adtunes: music on ads

[8.2.33] Digireels: database of two-million ads

[8.2.34]

[8.2.35] Wikipedia: Advertising

[8.2.36] Adrag: blog on current ads

[8.2.37] Adquack: blog on current ads

[8.2.38] Brian Miller’s Blog: Brandtacticians

[8.2.39] Burt Saxon: Unit: The 1920s: The Rise of Consumer Culture

For further reading on the history of advertising and it’s influence on American culture:

Arens, W. & Schaefer, D. H.  (2006).  Essentials of contemporary advertising.  New York: McGraw Hill.

Berger, A. A. (2001). Ads, fads, and consumer culture. New York: Rowan & Littlefield.

Berger, W. (2001). Advertising today. London: Phaidon.

Felton, G.  (2006). Advertising: Concept and copy.  New York: W. W. Norton.

Fowles, J. (1996). Advertising and popular culture. Thousand Oaks, CA: Sage.

Fox, S. (1997). The mirror makers: A history of American advertising and its creators. Urbana, IL: University of Illinois Press.

Halve, A.  (2005).  Planning for power advertising: A user's manual for students and practitioners. Thousand Oaks, CA: Sage.

Hine, T. (2002). I want that! How we all became shoppers. Lincoln, NE: Center for Media Literacy.

Leiss, W., Kline, S., & Jhally, S. (1990). Social communication in advertising: persons, products and images of well-being. New York: Routledge.

Mierau, C. (2000). Accept no substitutes: The history of American advertising. New York: Lerner.

Nava, M., Richards, B., & Macrury, I. (Eds.). (1997). Buy this book: Studies in advertising and consumption. New York: Routledge.

Samuel, L. (2002). Brought to you by: Postwar TV advertising and the American dream. Lincoln, NE: Center for Media Literacy.

Savan, L. (1995). Sponsored life —Ads, TV, and American culture. Lincoln, NE: Center for Media Literacy.

Schmitt, B., & Simonson, A. (1997). Marketing aesthetics: The strategic management of brands, identity and image. New York: Free Press.

Twitchell, J. B. (1995). Adcult USA: The triumph of advertising in American culture. New York: Oxford University Press.

Twitchell, J. B. (2001). Twenty ads that shook the world: The century's most groundbreaking advertising and how it changed us all. Pittsburgh, PA: Three Rivers Press.

Twitchell, J. B. (2003). Living it up: America's love affair with luxury. New York: Simon & Schuster.

Yeshin, T.  (2005).  Advertising.  New York: Thomson.