Teachingmedialiteracy.com: A Web-Linked Guide to Resources and Activities

Chapter 8: Studying Advertising

[8.1] Studying Advertising

[8.2] A Broader Definition of Advertising Instruction

[8.3] Advertising Drives Content

[8.4] Socialization of Children as Consumers

[8.5] Application of Semiotic Analysis to Ads

[8.6] Analysis of Techniques of Persuasion in Ads

[8.7] Critical Discourse Analysis of Ads

[8.8] Advertising as Propaganda: Public Relations Ads

[8.9] Advertising and Idealized Gender Images

[8.10] Advertising and Alcohol/Tobacco

[8.11] Advertising and the Pharmaceutical Industry

[8.12] Advertising on the Web

[8.13] Marketing in Schools

[8.14] Political Advertising

[8.15] Ethical Issues with Advertising: Product Placements

[8.16] Creating or Parodying Ads

[8.17] References

[8.18] Teaching Activities

Powerpoints

Chapter 8

[8.16] Creating or Parodying Ads

Advertising Parody Resources:

[8.16.1] False Advertising: A Gallery of Parody
[8.16.2] Zapavision: Parodies of ads and movie trailers
[8.16.3] Unofficial Calvin Klein Ads Archive
[8.16.4] Why Milk—parodies of the Got Milk ads
[8.16.5] Lampoonery: ad parodies
[8.16.6]
[8.16.7] Nicknamers: parodies of branding
[8.16.8] Funny Adverts: Spoof Ads

Webquests for creating ads:

[8.16.9]
[8.16.10]

Webquests: create anti-smoking ads

[8.16.11]
[8.16.12] Day One and Two: Defining the Task

[8.16.13] Go to the Adbusters site on how to create your own ad.

[8.16.14]

Webquests for advertising:

[8.16.15] Mrs. Horton's Advertising Webquest
[8.16.15a] Cynthia Matzat: Webquest: And Now a Word from Our Sponsor: A WebQuest on Propaganda
[8.16.15b] Teachit: Advertising units
[8.16.15c] Advertising unit
[8.16.16]
[8.16.17] Interpreting advertising images
[8.16.18] Media Propoganda
[8.16.19]
[8.16.20]
[8.16.21]
[8.16.22]

[8.16.23]
[8.16.24] 42explore.com

[8.16.25] Critical Consumerism: Lesson Plans

[8.16.26]

[8.16.27] Student-created ads

http://www.tc.umn.edu/~gott0055/module7finaltask.htm
http://www.tc.umn.edu/~pund0012/CoppertoneSunblockAd.htm
http://www.tc.umn.edu/~seve0029/smaller.htm

[8.16.28] Student-created ad spoofs

Drug-ad (requires Quicktime)
Millenial High School
McDonald’s  
Depend’s undergarments  
high-fat salad
SUV’s

[8.16.29] Planet Propaganda: alternative advertising firm in Madison, Wisconsin


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