Chapter 8: Studying Advertising
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[8.1] Studying Advertising
[8.2] A Broader Definition of Advertising Instruction
[8.3] Advertising Drives Content
[8.4] Socialization of Children as Consumers
[8.5] Application of Semiotic Analysis to Ads
[8.6] Analysis of Techniques of Persuasion in Ads
[8.7] Critical Discourse Analysis of Ads
[8.8] Advertising as Propaganda: Public Relations Ads
[8.9] Advertising and Idealized Gender Images
[8.10] Advertising and Alcohol/Tobacco
[8.11] Advertising and the Pharmaceutical Industry
[8.12] Advertising on the Web
[8.13] Marketing in Schools
[8.14] Political Advertising
[8.15] Ethical Issues with Advertising: Product Placements
[8.16] Creating or Parodying Ads
[8.17] References
[8.18] Teaching Activities
Powerpoints
Chapter 8
Advertising Parody Resources:
[8.16.1] False Advertising: A Gallery of Parody [8.16.2] Zapavision: Parodies of ads and movie trailers [8.16.3] Unofficial Calvin Klein Ads Archive [8.16.4] Why Milk—parodies of the Got Milk ads [8.16.5] Lampoonery: ad parodies [8.16.6] [8.16.7] Nicknamers: parodies of branding [8.16.8] Funny Adverts: Spoof Ads
Webquests for creating ads:
[8.16.9] [8.16.10]
Webquests: create anti-smoking ads
[8.16.11] [8.16.12] Day One and Two: Defining the Task
[8.16.13] Go to the Adbusters site on how to create your own ad.
[8.16.14]
Webquests for advertising:
[8.16.15] Mrs. Horton's Advertising Webquest [8.16.15a] Cynthia Matzat: Webquest: And Now a Word from Our Sponsor: A WebQuest on Propaganda [8.16.15b] Teachit: Advertising units [8.16.15c] Advertising unit [8.16.16] [8.16.17] Interpreting advertising images [8.16.18] Media Propoganda [8.16.19] [8.16.20] [8.16.21] [8.16.22] [8.16.23] [8.16.24] 42explore.com
[8.16.25] Critical Consumerism: Lesson Plans
[8.16.26]
[8.16.27] Student-created ads
http://www.tc.umn.edu/~gott0055/module7finaltask.htm http://www.tc.umn.edu/~pund0012/CoppertoneSunblockAd.htm http://www.tc.umn.edu/~seve0029/smaller.htm
[8.16.28] Student-created ad spoofs
Drug-ad (requires Quicktime) Millenial High School McDonald’s Depend’s undergarments high-fat salad SUV’s
[8.16.29] Planet Propaganda: alternative advertising firm in Madison, Wisconsin