Chapter 8: Studying Advertising
Home | Chapter 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10
[8.1] Studying Advertising
[8.2] A Broader Definition of Advertising Instruction
[8.3] Advertising Drives Content
[8.4] Socialization of Children as Consumers
[8.5] Application of Semiotic Analysis to Ads
[8.6] Analysis of Techniques of Persuasion in Ads
[8.7] Critical Discourse Analysis of Ads
[8.8] Advertising as Propaganda: Public Relations Ads
[8.9] Advertising and Idealized Gender Images
[8.10] Advertising and Alcohol/Tobacco
[8.11] Advertising and the Pharmaceutical Industry
[8.12] Advertising on the Web
[8.13] Marketing in Schools
[8.14] Political Advertising
[8.15] Ethical Issues with Advertising: Product Placements
[8.16] Creating or Parodying Ads
[8.18] Teaching Activities
[8.15.1] Gough, P. (2004, April 22). Consumers Respond Favorably To Product Placement Of Brands In TV, Movies. Media Daily.
[8.15.1a] Scott G: Advertainment is sneaking into music, movies, TV and more.
[8.15.1b] BMW films consisting of Clive Owen shown driving BMW
[8.15.1c] Rybak, D. C. (2005, November 23). KARE plans to change show from talk to “advertainment.”
[8.15.4] Product placement in computer games
[8.15.5] Webquest: Subliminal Persuasion Assignment
[8.15.8] Mya Frazier, Adagae, Mercedes Most Mentioned Brand In Rap: Joins Nike and Cadillac Atop List of 1,129 Sung-About Products: References to products in rap lyrics may be paid for.
For further reading:
Segrave, K. (2004). Product Placement in Hollywood Films: A History. New York: MacFarland.