Teachingmedialiteracy.com: A Web-Linked Guide to Resources and Activities

Chapter 8: Studying Advertising

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[8.1] Studying Advertising

[8.2] A Broader Definition of Advertising Instruction

[8.3] Advertising Drives Content

[8.4] Socialization of Children as Consumers

[8.5] Application of Semiotic Analysis to Ads

[8.6] Analysis of Techniques of Persuasion in Ads

[8.7] Critical Discourse Analysis of Ads

[8.8] Advertising as Propaganda: Public Relations Ads

[8.9] Advertising and Idealized Gender Images

[8.10] Advertising and Alcohol/Tobacco

[8.11] Advertising and the Pharmaceutical Industry

[8.12] Advertising on the Web

[8.13] Marketing in Schools

[8.14] Political Advertising

[8.15] Ethical Issues with Advertising: Product Placements

[8.16] Creating or Parodying Ads

[8.17] References

[8.18] Teaching Activities

Powerpoints

Chapter 8

[8.14] Political Advertising

[8.14.1] Another important topic related to advertising is political advertising. Political campaigns often revolve around the number and effectiveness of their television ads. For more on this topic, see the PBS program, The :30 Second Candidate.

[8.14.2] The American Museum of the Moving Image: The Living Room Candidate (online exhibit of candidates from 1952-2000)

[8.14.3]

[8.14.4] Alliance for Better Campaigns (improving political advertising)

[8.14.5] FactCheck: deceptions in political ads

[8.14.6] C-Span: campaign ads for the 2004 Presidential election

[8.14.7] Common Cause The Critical Role of Television in Political Campaigns

[8.14.8] PBS: Dissect an Ad

[8.14.9]

[8.14.10] Effectiveness of Negative Political Advertising

[8.14.11] Webquest: political advertising

[8.14.12] For a study of how issue advertising influence Congress in 2001/2002, see a study by the Annenberg Public Policy Center at the University of Pennsylvania.

[8.14.13] FAIR

[8.14.14] FactCheck.org

[8.14.15]  PBS: The 30 Second Candidate

[8.14.16]  PBS: Analyzing Political Ads

[8.14.17]  PBS: Dissect an Ad

[8.14.17a] PBS: The Power of Words: analyzing the language of advertising and propaganda (grades 5- 8)

[8.14.18] The Language Network: Houghton-Mifflin: Analyzing Political Ads

[8.14.19] Peer-to-peer: Political ads demonstrating a range of political rhetoric

[8.14.20]

[8.14.21]  Campaign Ads: 1952 - 2004

[8.14.22]  University of Iowa: Political ads (teaching resources)

[8.14.23]  Moveon.org: Bush in 30 Seconds: political advertising

[8.14.24]  Junius Wright: Propaganda Techniques in Literature and Online Political Ads

[8.14.25]  Slate: Make Your Own Campaign Ad

[8.14.26]  PBS: Political Commercials: Leading or Misleading Voters

[8.14.27]  Mr. Dorn: unit on propoganda techniques

[8.14.28] Media Education Foundation: Hijacking Catastrophe: 9/11, Fear & the Selling of American Empire

[8.14.29] Media Education Foundation: Constructing Public Opinion: How Politicians and the Media Misrepresent the Public

[8.14.29] Media Education Foundation: Toxic Sludge Is Good For You: The Public Relations Industry Unspun

Further reading

Kaid, L. L., & Holtz-Bacha, C.  (Eds.).  (2006). The SAGE handbook of political advertising.  Thousand Oaks, CA: Sage.

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