Teachingmedialiteracy.com: A Web-Linked Guide to Resources and Activities

Chapter 8: Studying Advertising

[8.1] Studying Advertising

[8.2] A Broader Definition of Advertising Instruction

[8.3] Advertising Drives Content

[8.4] Socialization of Children as Consumers

[8.5] Application of Semiotic Analysis to Ads

[8.6] Analysis of Techniques of Persuasion in Ads

[8.7] Critical Discourse Analysis of Ads

[8.8] Advertising as Propaganda: Public Relations Ads

[8.9] Advertising and Idealized Gender Images

[8.10] Advertising and Alcohol/Tobacco

[8.11] Advertising and the Pharmaceutical Industry

[8.12] Advertising on the Web

[8.13] Marketing in Schools

[8.14] Political Advertising

[8.15] Ethical Issues with Advertising: Product Placements

[8.16] Creating or Parodying Ads

[8.17] References

[8.18] Teaching Activities

Powerpoints

Chapter 8

[8.13] Marketing in Schools

[8.13.1] Another recent phenomenon has been the increase in marketing and advertising in schools. Cynthia Peters, in an article, “Teacher, there’s a brand name in my math problem!!” documents some of these marketing campaigns.

[8.13.1a] Textbook companies sell ad space in their textbooks

[8.13.2] Channel One

Critical analyses/reports on Channel One:

[8.13.3] Channel One Overview: Commercial Alert
[8.13.4] Fair.org: Channel One
[8.13.5] Fair.org: How to be Stupid
[8.13.6] American Academy of Pediatrics (AAP)

[8.13.6a] Center for Media and Democracy: Sourcewatch: Channel One
[8.13.6b] Consumers Union: comparison of Channel One and CNN Newsroom
[8.13.6c] Wikipedia: Channel One
[8.13.6d]
[8.13.6e]  Austin, E. W., Chen,Y., Pinkleton, B. E., Johnson, J. Q.  (2006).  Benefits and costs of channel one in a middle school setting and the role of media-literacy training. Pediatrics,117(3), 423-433; study finds that, students on average remember 3.5 ads compared to 2.7 news stories; they retain only 13 percent of the news stories and 11 percent of the ads

[8.13.7] Commercialism in Education Research Unit, Arizona State University

[8.13.8] Citizens Campaign for Commercial-Free Schools

[8.13.9]

[8.13.10]  Stay Free! Magazine that focuses on issues surrounding commercialism and American culture.

[8.13.11]  Stay Free! High School Media Literacy Curriculum, unit by Carrie McLaren for 12th graders on commercialism and schooling

[8.13.12]  Harris Interactive/Kid Power Poll of Youth Marketers: a 2004 poll found a sharp divide in opinions about whether or not advertising should be present in schools.

[8.13.13]  2000 General Accounting Office report: Public Education: Commercial Activities in Schools

[8.13.14]  The School Law Handbook: What Every Leader Needs to Know, Association for Supervision and Curriculum Development contains a chapter on “Commercialism in Schools”

[8.13.15] Media Wise: Commercial Advertising in Schools

[8.13.16]  Commerical Alert

[8.13.17] Media Education Foundation: Captive Audience: Advertising Invades the Classroom

 


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