Chapter 8: Studying Advertising
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[8.1] Studying Advertising
[8.2] A Broader Definition of Advertising Instruction
[8.3] Advertising Drives Content
[8.4] Socialization of Children as Consumers
[8.5] Application of Semiotic Analysis to Ads
[8.6] Analysis of Techniques of Persuasion in Ads
[8.7] Critical Discourse Analysis of Ads
[8.8] Advertising as Propaganda: Public Relations Ads
[8.9] Advertising and Idealized Gender Images
[8.10] Advertising and Alcohol/Tobacco
[8.11] Advertising and the Pharmaceutical Industry
[8.12] Advertising on the Web
[8.13] Marketing in Schools
[8.14] Political Advertising
[8.15] Ethical Issues with Advertising: Product Placements
[8.16] Creating or Parodying Ads
[8.17] References
[8.18] Teaching Activities
Powerpoints
Chapter 8
[8.13.1] Another recent phenomenon has been the increase in marketing and advertising in schools. Cynthia Peters, in an article, “Teacher, there’s a brand name in my math problem!!” documents some of these marketing campaigns.
[8.13.1a] Textbook companies sell ad space in their textbooks
[8.13.2] Channel One
Critical analyses/reports on Channel One:
[8.13.3] Channel One Overview: Commercial Alert [8.13.4] Fair.org: Channel One [8.13.5] Fair.org: How to be Stupid [8.13.6] American Academy of Pediatrics (AAP)
[8.13.6a] Center for Media and Democracy: Sourcewatch: Channel One [8.13.6b] Consumers Union: comparison of Channel One and CNN Newsroom [8.13.6c] Wikipedia: Channel One [8.13.6d] [8.13.6e] Austin, E. W., Chen,Y., Pinkleton, B. E., Johnson, J. Q. (2006). Benefits and costs of channel one in a middle school setting and the role of media-literacy training. Pediatrics,117(3), 423-433; study finds that, students on average remember 3.5 ads compared to 2.7 news stories; they retain only 13 percent of the news stories and 11 percent of the ads
[8.13.7] Commercialism in Education Research Unit, Arizona State University
[8.13.8] Citizens Campaign for Commercial-Free Schools
[8.13.9]
[8.13.10] Stay Free! Magazine that focuses on issues surrounding commercialism and American culture.
[8.13.11] Stay Free! High School Media Literacy Curriculum, unit by Carrie McLaren for 12th graders on commercialism and schooling
[8.13.12] Harris Interactive/Kid Power Poll of Youth Marketers: a 2004 poll found a sharp divide in opinions about whether or not advertising should be present in schools.
[8.13.13] 2000 General Accounting Office report: Public Education: Commercial Activities in Schools
[8.13.14] The School Law Handbook: What Every Leader Needs to Know, Association for Supervision and Curriculum Development contains a chapter on “Commercialism in Schools”
[8.13.15] Media Wise: Commercial Advertising in Schools
[8.13.16] Commerical Alert
[8.13.17] Media Education Foundation: Captive Audience: Advertising Invades the Classroom