[8.12.6]

[8.12.7] Daniel Gross  Birth of a Salesman: The Internet as a selling machine, Fortune

[8.12.8]  Fred Vogelstein: Yahoo's Brilliant Solution, Fortune
By figuring out how to make brand advertising work online, Terry Semel is on the verge of creating the 21st century's first media giant.

[8.12.9]  Stephanie N. Mehta: How the Web Will Save the Commercial, Fortune The fusion of TV and the Internet is coming. For marketers, this revolution can't arrive soon enough.

[8.12.10]  Unit: Analyzing Web Ads

[8.12.11] Robert Weisman, The Boston Globe, Virtual Ads Pose Real Threat To Traditional Media: growth in online advertising creates a challenge for advertising agencies

[8.12.12]

[8.12.13] Interactive Design: award-winning online ads

[8.12.14] Advertising Media Internet Center: registration required

[8.12.15] Journal of Interactive Advertising

[8.12.16] Clickz: analysis of online advertising

[8.12.17] Internet News: online advertising

[8.12.18] Lasica, J. D.  (2005, February, 17). The cost of ethics: Influence peddling in the blogosphere.  Online Journalism Review, University of Southern California.

Further Reading

Cappo, J. (2005).  The future of advertising: New media, new clients, new consumers in the post-television age.  New York: McGraw Hill.

Jaffe, J.  (2005).  Life after the 30-second spot: energize your brand with a bold mix of alternatives to traditional advertising.  New York: John Wiley.

Jamieson, K. H., & Campbell, K. K.  (2005).  The Interplay of Influence: News, Advertising, Politics, and the Internet.  New York: Wadsworth.

Mathieson, R.  (2005).  Branding unbound: The future of advertising, sales, and the brand experience in the wireless age.  New York: AMACON.