Teachingmedialiteracy.com: A Web-Linked Guide to Resources and Activities
Chapter 8: Studying Advertising
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[8.1] Studying Advertising [8.2] A Broader Definition of Advertising Instruction [8.3] Advertising Drives Content [8.4] Socialization of Children as Consumers [8.5] Application of Semiotic Analysis to Ads [8.6] Analysis of Techniques of Persuasion in Ads [8.7] Critical Discourse Analysis of Ads [8.8] Advertising as Propaganda: Public Relations Ads [8.9] Advertising and Idealized Gender Images [8.10] Advertising and Alcohol/Tobacco [8.11] Advertising and the Pharmaceutical Industry [8.12] Advertising on the Web [8.13] Marketing in Schools [8.14] Political Advertising [8.15] Ethical Issues with Advertising: Product Placements [8.16] Creating or Parodying Ads [8.17] References [8.18] Teaching Activities Powerpoints	Chapter 8 [8.11] Advertising and the Pharmaceutical Industry [8.11.1] PBS Now program with Bill Moyers: A Brief History of Drug Advertising [8.11.2] [8.11.3] Belkin, L. (2001). Prime Time Pushers. Mother Jones Magazine [8.11.4] Big Bucks, Big Pharma: Marketing Disease & Pushing Drugs [8.11.5] PBS Frontline: The Other Drug War [8.11.6] PBS Frontline: Dangerous Prescription [8.11.7] Dying for Drugs: the influence of the drug industry on global health. [8.11.8] [8.11.9] Education Media Foundation: Big Bucks Big Pharma: Marketing Disease and Marketing Drugs
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