|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Chapter 8 |
|
[8.10] Advertising and Alcohol/Tobacco |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
[8.10.1] A study by the National Institute on Media and the Family noted that television advertising changes attitudes about drinking. Young people report more positive feelings about drinking and their own likelihood to drink after viewing alcohol ads (Austin, 1994; Grube, 1994). |
[8.10.2] Marketing Gallery for examples of TV alcohol ads |
[8.10.3] Youth Exposure to Alcohol Ads on Television |
[8.10.4] A study by The Alcohol and Public Health Research Unit of New Zealand found that many adolescents view alcohol television ads.
|
[8.10.5] Education Media Foundation video: Spin the Bottle: Sex, Lies & Alcohol |
[8.10.6] Jean Kilbourne, “Targets of Alcohol Advertising” |
[8.10.7] Education Media Foundation video: Deadly Persuasion: The Advertising of Alcohol & Tobacco |
|
[8.10.8] Media Education Foundation: (click on: Deconstructing an Alcohol Ad).
|
[8.10.9] The Alcohol Epidemiology Program at the University of Minnesota rgaver recommendatins related to reducing alcohol advertising. |
[8.10.10] Institute of Medicine, (2004), Reducing Underage Drinking: A Collective Responsibility (online book)
|
[8.10.10a] Scenesmoking: analysis of smoking in films |
[8.10.11] Polanksy, J., & Glantz, S. (2004). First-Run Smoking Presentations in U.S. Movies 1999-2003. San Fransisco: Center for Tobacco Control Research and Education, University of California, San Francisco,
|
[8.10.12]
|
[8.10.13] |
[8.10.14] Google: lots of links to smoking product placements in films
|
[8.10.15] The “Infect truth®” site
|
[8.10.16] The American Legacy Foundation
|
[8.10.17] A study conducted by the University of Pennsylvania School of Medicine and Georgetown University found that impulsive or risk-orientated adolescents, characterized as "novelty-seeking," were more receptive to tobacco advertising and were more likely to start smoking than adolescents who were less oriented to “novelty-seeking” practices.
|
[8.10.18] Another study (Straub, Hills, Thompson, & Moscicki, 2003) found that the variables most likely to predict 9th graders’ intention to smoke were recognition of brand of favorite advertisement, willingness to use or wear tobacco-branded products, stress, and having friends who smoke, while 9th graders who agreed with anti-tobacco advertising were less inclined to smoke.
|
[8.10.18a] Analysis of smoking ads in magazines
|
[8.10.18b] Analysis of smoking ads in magazines |
[8.10.18c] Smoking ads on television
|
Webquests/lessons on smoking in advertising: |
[8.10.19] Education Media Foundation video: Pack of Lies: The Advertising of Tobacco
[8.10.20]
[8.10.21]
[8.10.22] Webquest: Dangers of Tobacco Use
[8.10.23] Webquest: Will You be a Smoker?
[8.10.24] Webquest: Should Smoking be Illegal?
[8.10.25] Webquest: The Truth about Tobacco
[8.10.26] |
[8.10.27] Smoke-free movies: Campaign to reduce portrayal of smoking in movies |
[8.10.28] University of California, San Francisco, Center for Tobacco Control Research and Education: Tobacco companies gain $4.1 billion from having films with smoking in terms of lifetime tobacco profits |
[8.10.29] Media Education Foundation: Spin the Bottle: Sex, Lies & Alcohol |
Further Reading
|
Newman, L. M. (Ed.). (2005). Does advertising promote substance abuse? New York: Greenhaven Press. |
|
