[7.3] Audience-based Approaches to Film / Television Genre Study
[7.3.1] The degree to which audiences construct their own meaning of genre texts is evident in television program fan clubswhose members demonstrate their expertise and knowledge about the conventions of a program through on-line exchanges.
[7.3.2] In the following four-minute clip, professor/director Bette Gordonargues that contemporary films attempt to do more than simply entertain — they also seek to challenge audiences to grapple with their own values.