[6.1] Engaging students in media ethnography

[6.2] What do media ethnographers study?

[6.3] Conducting media ethnographies

[6.4] Research methods for conducting media ethnographies

[6.5] Final Task

[6.6] References

Powerpoints

[6.4.1] You need to be careful in studying children’s talk about media texts such as their television viewing.

[6.4.2] Students construct hypermedia responses to texts using images, photos, video clips, or songs to construct Web-based hypertext responses to stories about love, family, and peer relationships (see examples at Teen Issues).

For further reading:

Cornis-Pope, M., & Woodlief, A. (2002). The rereading/rewriting process: Theory and collaborative, on-line pedagogy. In M. Hebmers (Ed.). Intertexts: Reading Pedagogy in College Writing Classrooms. Mahwah, NJ: Lawrence Erlbaum.

Harris, K. (2002). Divergence in retelling a soap episode.

[6.4.3] As part of her study of the production of Super Bowl XXVI held in Minneapolis, Dona Schwartz (1998) examined the uses of photography as a tool within the activity of constructing the Super Bowl as a corporate and media extravaganza both for the actual participants and for television viewers. For photos from her study: Contesting the Super Bowl.

[6.4.4] Bonnie Nardi and Brian Reilly, Apple Research Laboratories, Interactive Ethnography: Digital Photography at Lincoln High School

[6.4.5] Donna Schwartz also has a very interesting site described as Picture Stories, a site designed to illustrate the uses of digital photography in conducting ethnographic research.

[6.4.6] An ethnography of camera clubs

[6.4.8] Using Still Photography in ethnographic research

[6.4.9] Visual Ethnography: use of photography to conduct ethnography

[6.4.10]

[6.4.11]

[6.4.12]

PowerPoint: media ethnography completed by elementary school students:

[6.4.13] Beech Mountain Elementary School Media Ethnography
[6.4.14] Advertising in Bethel Elementary School
[6.4.15] The Perception of Color

For further reading:

Fontana, A. & Frey, J. H. (2000). The interview: From structured questions to negotiated text. In N. Denzin, & Y. Lincoln (Eds.). Handbook of qualitative research(pp. 645-672). Thousands Oaks, CA: Sage.

Spradley, J. (1997). The ethnographic interview. New York: Thomson.

[6.4.16] Suter, E. (2000). Focus groups in ethnography of communication: Expanding topics of inquiry beyond participant observation. The Qualitative Report, 5 (1 & 2).