Teachingmedialiteracy.com: A Web-Linked Guide to Resources and Activities

Chapter 4:

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[4.1] Critical Approaches to Response to a Media Text [4.2] Applying critical perspectives to an ad [4.3] Rhetorical/Audience Analysis [4.4] Semiotic/Narrative Analysis [4.5] Poststructuralist Analysis: Interrogating Language Categories [4.6] Critical Discourse Analysis [4.7] Psychoanalytic Theories [4.8] Feminist Criticism [4.9] Postmodern Theory [4.10] Postcolonial Theory [4.11] Final Task [4.12] References Powerpoints Chapter 4 [4.2] Critical approach to response to a media text 4.2.1  Coors LightTM beer housed on the The Center on Alcohol Marketing and Youth Website 4.2.2 Coors LightTM Website

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