Shot One |
Shot Two |
Father and son, both wearing plaid shirts, in front of a PC in the middle of a nice house. The desk is messy. Warm lighting from lamp on desk. Father in chair and son is standing to his right. The angle of the shot is a perspective from behind the computer. Soft blues are playing in the background (3 seconds)DialogueF: Hey, you wanna see some dinosaurs? S: Yeah, dinosaurs! |
Camera
angle changes to a closer shot which holds and the father slightly in
foreground of the son. The father put a disk into the computer while the son
watches. The strongest light source is now from a glaring window in the far
background. (2 seconds) Dialogue
F: Let’s put them in here… |
|
Shot Three |
Shot Four |
|
Cut to a
close up the father’s face, which is staring at the computer blankly.
He Shrugs. Quick fade out. (1 second) DialogueF: (sigh) |
Fade
into a shot from behind the two. The father is reading from an unseen manual
and programming his computer, while his son stands idly by. Quick fade out.
(3 seconds) DialogueF: “Loading CD-ROM in Windows.” |
|
Shot Five |
Shot Six |
|
Fade
into same position as in shot two. The father is staring at the keyboard with
his hand hovering over it. The son is resting his chin on his fist. Quick fade
out. (2 seconds) DialogueS: Where are the dinosaurs dad? F: I’m not sure… |
Fade
into a medium/ close up shot of son looking in the direction of the keyboard.
Soft, warm light from the lamp lights the left side of his face. Quick fade
out. (1 second) DialogueF: DOS… Command… Dot… |
|
Shot Seven |
Shot Eight |
|
Fade into close up of son’s face looking at father (father not in shot). Quick fade out. (1 second) DialogueS: Can we see them now? F: … not yet… |
Fade into
same perspective as in shot six. Son is leaning the side of his head on his
hand while watching his father still typing. (1 second) DialogueF: Fig, dot, Sys… |
|
Shot Nine |
Shot Ten |
|
Fade into the same perspective as in shot five. Quick 1/2 second cut to computer screen that shows nonsensical information, then cuts back to father and son. The Son looks as father when asking his question. Father looks at son to answer. (3 seconds) Dialogue F:
Configure jumpers and dip switches? S: Dad,
what’s a dip? F: I don’t know. |
Fade
into the perspective of shot four. Camera follows son who is in a winter coat
with a scarf. He is walking away from his father at the computer. His father
lifts his head from the computer and asks his son a question. (2 seconds) DialogueF: Where you going kiddo? S: To the Crandall’s… |
|
Shot Eleven |
Shot Twelve |
|
Cut to a medium/ close up front shot of the father. The computer is in the foreground and is out of focus. He looks around the computer and asks a question. (1 second) Dialogue F: What’s
at the Crandall’s? |
Cut to son
walking toward camera fixing his scarf. He is lit by a light source not seen
in the shot. The same window as before is in the background and out of focus.
The son responds to his father’s question. Fade out. (1 second) DialogueS: They have a Mac. |
Shot Thirteen |
Shot Fourteen |
|
Fades into black screen with the word “Macintosh” underlined and in the middle of the screen. Beneath it reads, “ Multimedia You Can Use.” A faint jazz beat is the only sound heard. Shot fades out. (2 Seconds) |
Fades
into a shot of the Apple icon. Underneath is written, “Apple”.
Same black background as previous shot and music finishes. Shot fades to
black. (2 Seconds) |
The action starts like a
heart warming commercial might, with the father and son spending quality time
exploring new technology. The atmosphere is warm and comfortable, yet we soon
find that a complicated computer is blocking an experience of dinosaurs. The
close shots help see the blank expressions of the father and the bored
expressions of the son.
The pass of time is mostly
conveyed through the camera perspectives and editing. The change of fade out
into different perspectives gives the feel of leaving the room and returning
later to find the father and son still with no dinosaurs. When the camera fades
it is expected that the scene will change, but he constant return to the same
scene with short clips allow for a that feel of unproductive time passing and
creates an empathy for the patient child.
At the close of the
commercial, we are left with no talking, one note from a piano, and a soft, jazzy
drum pattering to a light finish. The screen displays the name of the company
who has made the commercial and fades to black. It is a simple and easy way to
wind up the commercial, not unlike how their computer is meant to be to its
user.
Commercial used: "Apple's Dinosaur
Commercial" /approx. 30 seconds
Eddie Oroyan’s
storyboard assignment