Ashley O'Brien
Motivated technical writer: a knowledgeable digital, written, and interpersonal communicator; copywriter; copyeditor; content strategist; project manager; process improver; and user-experience designer.

Professional Experience

Technical Writing

  • Clearly communicated complex information
  • Contributed research, writing, and communication expertise
  • Provided editing, proofreading, and copyediting
  • Designed content to fit a purpose using illustration, mock-up, and wireframe tools
  • Managed projects and solved problems

Content Strategy

  • Improved search engine optimization
  • Effectively collaborated with clients, subject-matter experts, usability analysts, project managers, writers, web developers, and graphic designers
  • Developed, analyzed, and interpreted content audits, aligning new content with business goals
  • Developed information architecture: navigation designs, storyboards, and wireframes

User Experience

  • Conducted user research and strategic goal setting using interviews, personas, story vignettes, and competitor analyses
  • Guided collaborative test planning, test moderation, data analysis, and test reporting
  • Facilitated usability testing, heuristic evaluations, and usability issues analysis
  • Improved website usability using iterative design methodology

Skills

(Click any skill for its applications.)

Employment History

(Click a job title to see my contributions.)

Web writer and editor ▾ Web writer and editor ▴
  • Created over 150 pieces of content in Drupal and contributed editorial revisions for the College main site, the School of Journalism and Mass Communication, the Department of History, the Department of American Indian Studies, the Chinese Flagship Program, and the Department of Political Science
  • Created a web style guide for the College of Liberal Arts
  • Worked with content strategy tools: sitemaps and inventory matrices. Collaborated with communications manager, marketing consultant, web editor, web developer, graphic designer, subject matter experts, and web writers to meet launch deadlines
  • Simultaneously managed several projects at different stages of development, producing up to 20 new pieces of content daily
  • Trained three project teams to use Drupal
  • Improved workflows to input complex layouts for content, increasing efficiency to add new content using templates and bookmarked paths in Drupal
November 2014-Present
University of Minnesota, College of Liberal Arts
Minneapolis, MN
Usability research volunteer ▾ Usability research volunteer ▴
  • Conducted user research and strategic goal setting using interviews, personas, story vignettes, and competitor analyses
  • Guided collaborative test planning, test moderation, data analysis, and test reporting
  • Played a key role developing research questions, tasks and scenarios, usability test materials, and recruiting documents
  • Facilitated usability testing in the school’s world-class usability lab
  • Presented recommendations to the client and documented them in an web-based test report (Google Site)
January 2015-May 2015
Hennepin County Library
Minneapolis, MN
Web content consultant ▾ Web content consultant ▴
  • Conducted user research and strategic goal setting using interviews, personas, story vignettes, and competitor analyses
  • Effectively collaborated with clients, website users, and teammates
  • Developed and analyzed content audits, aligning new content with business goals
  • Developed information architecture: navigation designs, storyboards, and wireframes
  • Managed ambiguity and prioritized tasks to meet deadlines and provide leadership
October 2014-December 2014
Lutheran Social Services of Minnesota
Minneapolis, MN
Usability lab assistant ▾ Usability lab assistant ▴
  • Helped schedule and observed 37 usability evaluations
  • Communicated with usability analysts and improved training methods for new lab assistants
  • Observed and enforced code of conduct and explained the code to participants
  • Used Lyris mass marketing tool and Google Drive to recruit and schedule usability evaluators and backup participants
  • Learned Qualtrics survey software to develop two forms designed for Training & Usability Services, built to receive incoming training and usability requests
  • Solved problems, managed details, and anticipated scheduling problems
  • Operated technical equipment during lab sessions: video cameras, microphones, AMX, and DVD and USB recording equipment
May 2014-May 2015
University of Minnesota, Information Technology
Minneapolis, MN
Customer service associate ▾ Customer service associate ▴
  • Used management software SafeKeeperPLUS to resolve customer problems and maintain orders for files, shredding services, and digital archives
  • Communicated with operations supervisors, account managers, sales managers, dispatch members, drivers, and customers to solve problems
  • Used company FTP site to upload and manage file requests larger than 300 files
  • Monitored customer-issue queue and departmental mailbox to resolve sequential and urgent problems within service standards
  • Developed user-oriented thinking, adopting company Core Values as my own: Total Customer Satisfaction, Candor, Integrity, Accountability, Action Orientation, and Teamwork
November 2005-October 2009
Iron Mountain Information Management
Bloomington, MN

References

"Ashley's positivity, combined with her careful attention to our content and systems, has made her a valuable and trusted member of our team."

-Kelly O'Brien

"Ms. O’Brien served as a true collaborator, exhibiting the ability to “go the extra mile” while also including others in her explorations of how to best apply technical communication concepts..."

-Ann Hill Duin

"Ashley has demonstrated enormous potential as a mentor and coach to newcomers to the office. I trust Ashley to set the tone for our team, and to model the kind of dedication and goodwill I want others to have as well..."

-Nick Rosencrans


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The contents of this page have not been reviewed or approved by the University of Minnesota.