A Few Good Reads ...
1. Juicing the Orange, by Pat Fallon and Fred Senn
2. Blink, by Malcom Gladwell
3. Hey Whipple, Squeeze This: A Guide to Creating Great Ads, by Luke Sullivan.
4. Leading at the Edge: Leadership Lesson from the Extraordinary Saga of Shackleton's Antarctic Expedition, by Dennis N. T. Perkins.
5. Full Frontal PR: Getting People Talking about You, Your Business, or Your Product, by Richard Laermer.
6. The 7 Habits of Highly Effective People, by Stephen R. Covey.
7. The 21 Irrefutable Laws of Leadership, by John Maxwell.
8. Modoc, by Ralph Helfer.
9. The Fall of Advertising and Rise of PR , by Al Ries, Laura Ries.
10. Inside the Minds, by Richard Edelman. |
 
 
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