A Few Good Reads ...
1. The Fall of Advertising and the rise of PR, by Al Ries, Laura Ries
2. Blink, by Malxom Gladwell
3. Hey Whipple, Squeeze This: A Guide to Creating Great Ads, by Luke Sullivan.
4. Leading at the Edge: Leadership Lesson from the Extraordinary Saga of Shackleton's Antarctic Expedition, by Dennis N. T. Perkins.
5. Full Frontal PR: Getting People Talking about You, Your Business, or Your Product, by Richard Laermer.
6. The 7 Habits of Highly Effective People, by Stephen R. Covey.
7. The 21 Irrefutable Laws of Leadership, by John Maxwell.
8. Modoc, by Ralph Helfer.
9. The World According to Mister Rogers: Important Things to Remember, by Fred Rogers.
10. Inside the Minds, by Richard Edelman. |
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