At Yahoo! Workers Fashion Corporate Family

BY ALAN GATHRIGHT
Mercury News Staff Writer

The Silicon Valley workplace is becoming the modern
village, church and corner tavern rolled into one as tech workers toil
longer and harder in a grueling race against ``Internet time.''

Nowhere is that truer than at Yahoo Inc., the Internet
portal-turned-global media empire, where twentysomething kids speak with
missionary devotion about the shared kinship, creative energy and
plain fun of a workplace community that's ``shaping the future of
society.''

Like nearly half of all respondents to the Mercury News
poll who work in high technology, many Yahoos -- as the Santa Clara
company's employees call themselves -- agree their workplace is
their central community.

`Most of my friends now are people who work at Yahoo.
When you're working so much . . . you kind of lose your other
social life,'' said Erin Moore, 26, who is the ``Voice of Yahoo'' on the firm's
phone mail and a producer for Yahoo Shopping's toy store.

``You work really hard, and you're here really late,
but because you're with the people you like . . . you don't realize, `Wow!
It's 10 p.m. Where did that day go?' '' said Moore, who lives with two
Yahoo co-workers.

But the Yahoo community is not one of monastic,
work-crazed nerds, walled off from the world. Bright and well-rounded, the
Yahoos describe their workplace community as a tree, branching into the
wider world.

When they're not making Net breakthroughs, they're
donating stock and volunteering on community
projects through the Yahoo Employee Foundation.

Yahoo employees adopted San Jose's Lester
Shields Elementary School. Volunteers
helped clean up campus before the school year
began and assist as classroom and sports
mentors twice monthly. The students repaid the
support by coming toYahoo to sing Christmas
carols and decorate trees and hallways with Santa
art.
 

Yahoo workers play on company softball, soccer
and frisbee teams together.
``A group of us here are getting together an a
cappella group, because we're just here and so . . . it was easy after work to
just to stick around for another hour,'' said Dan
Sroka, 32, a creative director in Yahoo's brand-marketing department.
``How do you meet people in your (outside) community if you want to start an a
cappella group? It's kind of hard. Do you put an ad
in the paper? Here, you just walk around and say, `Hey,
you sing too?' ''

Workplace culture

As Yahoo grew from four employees to 1,800 in five
years, its leaders fostered a community bound
by friendly camaraderie and focused teamwork that,
experts say, epitomizes a highly effective
workplace culture.

``Culture, in a word, is community,'' British
organizational behavior professors Rob Goffee and
Gareth Jones wrote in a 1996 Harvard Business Review
article. ``Like families, villages, schools and
clubs, businesses . . . are built on shared interests
and mutual obligations and thrive on cooperation
and friendships.''

Rank-and-file Yahoos speak of their ``ownership'' in
the firm's success, the excitement of working
with bright young peers and a passionate devotion to
pioneering Internet advances reshaping the
world.

Yahoo leaders strive to retain a start-up's quick
reflexes and underdog scrappiness by
organizing around small, enterprising teams.
To spur collaboration, all employees --
including executives -- work in cubicles where
fertile ideas are shouted ``over the wall.''
Management rejects rigid policies and titles (the
founders are called ``Chief Yahoos'').

 ``I definitely feel that in every aspect, Yahoo
encourages independent thinking,'' said
Shannon Gallagher, 28, a Web surfer who
tracks new Net sites. ``I've only been here
nine months, and yet I feel completely open to
put my ideas on the table to people who've
been here four-plus years.''

Yahoo seems part extended family, part college
dorm.

The lobby is filled with Pee Wee's Playhouse-style
oversize purple and yellow furniture, and
co-workers stop to chat about weekend plans while
snacking at a reception counter stocked with
Tootsie Pops, Altoids mints and the Wall Street
Journal. A coffee table next to the Christmas tree bears
family photo albums with snapshots of people cutting
loose at the annual YEP (Year End Party),
decked out as Halloween goblins or picnicking at one of
Yahoo's spring-summer ``Lunch on the
Green'' outdoor feasts with live music.

Yahoo's roots

This playfully intense atmosphere isn't surprising.
Before Yahoo was big business, it was a blast.

 The firm started as the obsessive hobby of two Stanford
doctoral candidates -- Jerry Yang and David
Filo -- who began categorizing favorite Web sites on an
Internet search engine in their cramped
trailer-office. As a frenzy of friends and then
strangers demanded more, Yahoo mushroomed into one
of the two most popular Net ``portals'' -- a gateway to
million visitors each month.

The success has sent Yahoo stock soaring, making Yang
and Filo billionaires and many early
employees multimillionaires. If Yahoo's employees were
to cash in all of their stock options, they'd
reap at least $2 billion, according to one analysis.

Yet, like nearly 60 percent of the high-tech workers
surveyed, many at Yahoo say their work is more
important than the money they earn.

Self-driven

Not surprisingly, Yahoo employees say they often burn
the midnight oil, like the 52 percent of the
poll's respondents employed in high technology who work
50 or more hours a week. But Yahoos
insist that the work pace fluctuates and no one drives
them like themselves.

``My well-being and my happiness is directly
proportional to the number of hours I work,'' said
Michael Haswell, 27, a Yahoo in-house attorney who
works up to 90 hours in ``a heavy week.''

Fueled by the ``adrenaline rush'' of cutting-edge
projects, Haswell admits: ``I really take on as much
as I can . . . and Yahoo gives me a lot of freedom.''

While Yahoo encourages vacations, Haswell said during
his nearly two years there he's only squeezed
in a 10-day holiday, which included a bar association
conference. ``I made it three or four days before
I just had to log on and check e-mail,'' he said.

 As an antidote to the 24-hour, ``Always Live!''
pressures of Internet life, workers unwind with
late-night indoor mountain-bike races and soccer
matches, and daily foosball tournaments in the
 cafeteria. The firm hires a ``party princess'' to plan
regular celebrations.

To counter the work stress that 59 percent of high-tech
workers say they take home, Yahoo
encourages workers to decompress by subsidizing gym
memberships and holding team ``fitness

``I've told my boss, `You need to get out of here,' ''
said Joe Streng, 31, who produces live online
events.

Hooked on innovation

Streng says it's Yahoo's atmosphere of free-wheeling
innovation that keeps him and his wife -- a
fellow Yahoo -- commuting three hours round trip from
their Walnut Creek home. Streng recalled his
former job as a San Francisco TV station producer where
a boss warned him management felt he
wasn't working hard enough because ``you have too much
fun.''

``I thought to myself . . . I don't want to be working
for a company that sees that as a negative,'' he
said. ``When you come here, where being fun and
creative and outgoing is encouraged and a sign that
you're doing a great job . . . boy, that's powerful
stuff.''

Contact Alan Gathright at agathright@sjmercury.com or
(650) 364-4750.
 

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