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John Eighmey, Ph.D.
Mithun Chair in Advertising
John Eighmey is an authority on the development of consumer-driven communication for national brands with extensive experience in marketing communication, consumer research, management and public policy. He has held senior management positions in both the research and creative areas at Young & Rubicam Advertising in New York City. He also served as Deputy Assistant Director for National Advertising and manager of the advertising substantiation program for the Federal Trade Commission in Washington, DC.
Presentations for professional organizations and other group meetings:
How can you help people become more productively creative? In just an hour you will know exactly what to do.
Where is value creation in leading organizations? What is the role of marketing communication in value creation? What are the leading edge issues and methods in value creation through marketing communications?
"A special thank you for the outstanding presentation today. The people I talked with were unanimous in their opinions: 5 stars out of 5. I personally found your presentation thought provoking -- particularly in an age where more companies are searching to differentiate themselves from competitors. Your typology is spot on."
How do you bridge the attitude gap between marketing managers and the mind of the modern marketplace? What are America's market segments and what are they seeking? What are the advertising strategies that speak most effectively in America today?
Contact Information:
Background
Research
Outreach
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Creating Creativity
Value Creation and the Future of Marketing Communication
Tapping Core Values to Communicate Strategically
Lifestyles of 21st Century America: Effective Advertising Strategies for Modern Market Segments