De Liu

De Liu
Associate Professor
Information and Decision Sciences
3-163 Carlson School of Management
University of Minnesota
Office phone: 612-626-4480
Email: email
SSRN Page | Google Scholar

Research Interests

  • Auctions and contests
  • Knowledge and social networks
  • Digital games and gamification

Working Papers

Auctions and contests:

  1. Allocation and Pricing of Substitutable Goods: Theory and Algorithm ( with H. Rui and A.B. Whinston). PDFSSRN
  2. Competing Keyword Auctions ( with J. Chen and A.B. Whinston). Conference Version
  3. A Truthful and Efficient Mechanism for Multi-slot Ad Scheduling with Budget Constraints (with Yang Sun).
  4. A Simple Ascending Auction for Assignment Problems (with Adib Bagh), SSRN.
  5. Experts versus the Crowd: A Comparison of Selection Mechanisms in Crowdsourcing Contests (with Liang Chen and Pei Xu), PDFSSRN 
* This research stream is partly supported by the National Science Foundation of China under Grant No.71171052

Knowledge and social networks:

  1. Comparing Internal Markets and Hierarchy in the Coordination of Knowledge: A Simulation ( with B. Skaggs, A. Boccia, and P. Mills)
  2. The Time-Contingent Value of Social Capital: Structural Holes, Resources Richness, and Knowledge Production ( with J. Ling, A. Mehra, D. Brass and S. Borgatti)

Digital games and gamification:

  1. Gamification of Technology-Mediated Training: Who Wants to Learn? ( with R. Santhanam, M. Shen)
  2. Towards Meaningful Engagement: A Framework for Design and Research of Gamified Information Systems (with R. Santhanam) SSRN, PDF.


Selected Journal Publications:

  1. Liu, De, Daniel J. Brass, Dongyu Chen. Friendships in Online Peer-to-Peer Lending: Pipes, Prisms, and Relational Herding. Forthcoming in MIS Quarterly. SSRN
  2. Liu, De, Siva Viswanathan. Information Asymmetry and Hybrid Advertising. Forthcoming in Journal of Marketing Research. SSRN
  3. Li, Jun, De Liu, and Shulin Liu (2013). Optimal Keyword Auctions for Optimal User Experiences. Decision Support Systems 56(2013): 450-461. Download | SSRN
  4. Liu, De, Xun Li, and Radhika Santhanam (2013). Digital Games and Beyond: What Happens When Players Compete. MIS Quarterly 37(1) 111-124. Download
  5. Liu, Shulin, Jun Li, and De Liu (2012). Multi-attribute Procurement Auctions with Risk Averse Suppliers. Economics Letters 115(3) 408-411. Download | SSRN
  6. Liu, De, Gautam Ray, and Andrew B. Whinston (2010). The Interaction between Knowledge Codification and Knowledge Sharing Networks. Information Systems Research 21(4) 892-906. Download
  7. Liu, De, Jianqing Chen, and Andrew B. Whinston (2010). Ex-Ante Information and Design of Keyword Auctions. Information Systems Research 21 (1): 133-153. Download
  8. Chen, Jianqing, De Liu, and Andrew Whinston (2009). Auctioning Keywords in Online Search. Journal of Marketing 73(4), 125-141 Download
  9. Wu, Jiming and De Liu (2007). The Effects of Trust and Enjoyment on Intention to Play Online Games. Journal of Electronic Commerce Research 8 (2), 128-140. Download
  10. Liu, De, Xianjun Geng, and Andrew B. Whinston (2007). Optimal Design of Consumer Contests. Journal of Marketing, Vol. 71 (October 2007), pp140-155. Download
  11. Liu, De and Jianqing Chen (2006). Designing online auctions with past performance information. Decision Support Systems, 42, 1307-1320. Download

Book Chapters:

  1. Liu, De, Xianjun Geng, A. B. Whinston (2007). Status Seeking and the Design of Online Entertainment Communities. In Karmarkar, Uday S. and Uday M. Apte, eds. Managing in the Information Economy: Current Research Issues. New York, NY: Springer. Download
  2. Susarla, A., D. Liu, A. B. Whinston (2003). Peer-to-Peer Knowledge Management. In C. W. Holsapple (eds) Handbook on Knowledge Management. Berlin, Germany: Springer. Volume 2: 129-140. Download
  3. Liu, De, Jianqing Chen, A. B. Whinston (2007). Current Issues in Keyword Auctions. SSRN


Doctoral Students

  • Pei Xu (2014), University of Kentucky, Chair. Placement: Assistant Professor at Auburn University.

    Dissertation Title: How Consumers Use Social Shopping Websites? The Effect of Social Recommendation and Computer Recommendation.

  • Zhihong Ke (expected 2017), University of Minnesota, Chair
  • Matthew Spradling (expected 2016), University of Kentucky Computer Science, Committee Member

Last update: 9/1/2014